OMAR
NOUIH

Casablanca · Morocco

Omar Nouih.

AI & Data Engineer · LLM · RAG · BI

Master's in AI & Data Science (FST Tanger). I build LLM-powered assistants, real-time pipelines and BI systems that turn raw data into concrete business value.

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AI / NLP Data & BI

Experiences

Projects

100+

Users

95%

Accuracy

LLM Engineering RAG Systems Data Pipelines Power BI NLP Python Azure Machine Learning SQL ETL/ELT LLM Engineering RAG Systems Data Pipelines Power BI NLP Python Azure Machine Learning SQL ETL/ELT

01 — Professional Journey

Work Experience

Field Dossier2023 — Present

Six roles across retail, aviation, recruitment-tech and consulting — each one shipped to production, each with measurable business outcomes. Scroll the dossier below.

06·

Roles Shipped

01 Jan 2026Present

Full-time Current

Chef de Projet Data & IA

DataScale Business

Leading end-to-end data & AI project delivery — managing technical teams, driving innovation in BI and AI solutions, and acting as primary liaison for clients across retail, finance, and logistics.

Key Responsibilities

Piloting AI product roadmaps from scoping and architecture through deployment, ensuring alignment between business objectives and technical feasibility.
Coordinating cross-functional teams to deliver custom AI and BI solutions: predictive models, NLP engines, and executive dashboards tailored per client.
Establishing data governance frameworks for clients migrating to cloud-based architectures: access controls, lineage, and quality checks.
Running workshops and technical demos for C-level clients, presenting AI capabilities and ROI projections.

02 Nov 2025Jan 2026

Full-time

Data Engineer

DataScale Business

Designed and built on-premise and cloud BI architectures, engineered robust data pipelines, and delivered AI-powered analytical solutions tailored to clients' operational needs across diverse industries.

Key Responsibilities

Architected ETL/ELT pipelines connecting heterogeneous sources (ERP, CRM, APIs) into unified analytics layers on SQL Server and cloud.
Developed custom AI solutions: predictive demand models, NLP classifiers, and conversational business assistants.
Built Power BI and Looker Studio dashboards with real-time refresh, drill-through analytics, and KPI monitoring.
Implemented data quality validation: anomaly detection, schema drift alerting, and reconciliation reports.

03 Sept 20251 month

Freelance

Machine Learning Engineer

Labelvie Group

Analyzed 10K+ e-commerce products and developed an automated pipeline to estimate product weight from textual labels — improving data quality and supporting analytics at Labelvie.

Key Achievements

Trained CamemBERT-based NLP models with transfer learning to extract weight signals from French product names.
Combined embeddings with regression models (XGBoost, Ridge) for robust weight predictions across 10K+ SKUs.
Built a complete preprocessing and feature engineering pipeline: unit extraction via regex, category-aware normalization.

04 Mar 2025Aug 2025

Internship · PFE

Data Scientist — PFE Intern

Labelvie Group

Master's thesis: designed a NL-to-SQL assistant for retail data, deployed on WhatsApp. Automated Excel reporting and built real-time BI dashboards — 95% SQL accuracy, 80% reporting time saved.

Key Achievements

Designed a NL-to-SQL chatbot (GPT-4o + LangChain) for French/Arabic queries on Azure SQL retail databases.
Deployed on WhatsApp via Flask + RBAC, audit logging, and data governance compliance layers.
Automated Excel reporting saving ~80% of weekly reporting time. Containerized with Docker.

05 Jul 2024Sep 2024

Internship · PFA

Data Scientist & Lead Developer

3D Smart Factory

Built RucRut — an AI-powered recruitment platform automating CV analysis, semantic candidate-to-job matching, and LLM-generated interview questions. End-to-end: NLP models to full-stack RESTful app with analytics dashboard.

Key Achievements

Vector similarity search (Sentence Transformers) achieving 87% candidate-job matching — far beyond keyword filtering.
LLM-powered interview generation (LLaMA) dynamically tailoring questions per candidate profile and job description.
Scalable Flask + MongoDB backend with JWT auth and an Angular analytics dashboard for hiring managers.

06 Apr 2023Jun 2023

Internship · PFE

Chatbot Developer

Royal Air Maroc

Built and deployed an intelligent HR virtual assistant for Royal Air Maroc — automating employee requests for leave, payslips, and certificates. Deployed on WhatsApp, serving 100+ staff with 92% accuracy.

Key Achievements

Rasa NLU + SpaCy NER covering 50+ HR intents with 92% classification accuracy.
WhatsApp via Twilio — 24/7 HR support reducing ticket volume by 75% in first month post-launch.
French & Arabic multi-language dialogue manager with Redis session state for concurrent users.

02 — Profile

About Me

AI & Data Engineer based in Casablanca, Morocco. Master's in AI & Data Science from FST Tanger, Computer Engineering from FST Beni Mellal. Currently Chef de Projet Data & IA at DataScale Business.

I specialize in LLM-powered business assistants, real-time data pipelines, and BI systems that transform complex data into operational value. I thrive at the intersection of AI research and production engineering.

Tenets

01

Impact-Driven

Every technical decision is grounded in measurable business outcomes. I build for results, not complexity.
02

Research → Production

I bridge cutting-edge AI research and robust production systems — models that work at scale in real environments.
03

User-Centric

Complex AI systems should feel simple. Whether a chatbot for 100+ employees or a BI dashboard, usability comes first.

Languages

03 — Stack

Skills & Technologies

Core AI & ML

Models · Frameworks · NLP

PythonPyTorchTensorFlowKerasScikit-learnTransformersLangChainLLMs / RAGSpaCyCamemBERTRasa NLU

Big Data & Real-Time

Streaming · Orchestration · Warehouses

Apache KafkaApache SparkPySparkSpark StreamingApache AirflowdbtBigQueryDatabricks

Databases

Relational · NoSQL · Cloud

PostgreSQLMySQLSQL ServerAzure SQLMongoDBSQLiteRedash

Backend & Web

APIs · Frameworks · Languages

FlaskFastAPIDjangoAngularJava / JEEHTML5 / CSS3JavaScript

DevOps & Cloud

Containers · Cloud · Comms

DockerGit / GitHubLinuxAzureWhatsApp APITwilio

BI & Visualization

Dashboards · Charts · Reports

Power BILooker StudioMatplotlibSeabornLaTeX

04 — Case Files

Featured Projects

Featured Case · N°00

RucRut — AI Recruitment Platform

An intelligent platform automating the hiring pipeline: CV parsing, semantic candidate-to-job matching, and tailored LLM-generated interview questions. Built end-to-end as PFA intern at 3D Smart Factory.

Hugging FaceSentence TransformersFlaskMongoDBAngularLLMs

Read Case Study GitHub

Key Modules

Automated CV Parsing

Extracts structured skills, experience, and education from PDF/Word resumes using Transformer NLP.

Semantic Matching Engine

Vector similarity search captures nuanced alignment far beyond keyword filtering.

LLM Interview Generator

Dynamically generates questions tailored to each candidate profile and job description.

87%

Match Acc.

60%

Saved

400+

CVs

NL → SQL Chatbot

GPT-4o + LangChain assistant on WhatsApp translating French/Arabic questions into SQL on Azure. RBAC, audit logging.

GPT-4oLangChainAzure SQL

HR Chatbot (RAM)

Rasa NLU + SpaCy HR assistant on WhatsApp. 92% accuracy, 75% ticket reduction for 100+ employees.

RasaSpaCyTwilio

Real-Time Twitter Sentiment

NLP streaming pipeline with Kafka + Spark Streaming and a live dashboard for real-time social trend tracking.

KafkaSparkNLP

NYC Taxi Data Pipeline

Production ETL: Airflow orchestration, Kafka ingestion, Spark processing, dbt transforms, PostgreSQL analytics store.

AirflowKafkadbt

FSTT Academic Chatbot

RAG-powered university assistant using LangChain and vector DB, indexing FSTT content for student Q&A.

LangChainRAGVector DB

VersaLearn

Desktop Python tool for ML experiments — Tkinter UI, Pandas, Scikit-learn training, Matplotlib visualizations.

PythonTkinterScikit-learn

View All on GitHub

05 — Reviews

What People Say

Omar combines rare technical depth in AI with the maturity to translate complex models into real business value. He shipped a production NL-to-SQL assistant that our managers actually use daily.

SMAIL

PFE Supervisor · Labelvie

From day one, Omar took ownership of the recruitment platform end-to-end — model research, backend, dashboard. The 87% matching accuracy we hit beat our internal benchmarks by a wide margin.

BERTIN

Technical Lead · 3D Smart Factory

A standout student. Omar's master's thesis went well beyond academic scope — he deployed a live multilingual chatbot handling thousands of queries. Rigor, autonomy, and a clear product instinct.

MOHAMED

Thesis Advisor · FST Tanger

06 — Academic